Privacy Policy

1. Who we are

Arkwave LLC, trading as Ecom Edge, of 312 W 2nd St A1702, Casper, WY 82601, United States. Website: www.arkwave.uk. You can contact us at support@arkwave.uk or +44 7576 200478.

2. Data we collect

We may collect and process the following personal data:

• Identity and contact data: first name, last name, email address and mobile phone number, provided when you book a call or contact us.
• Message data: the content of any message you send us through our contact or booking forms.
• Consent data: records of your SMS opt-in choices, including which checkboxes you selected and the date and time you gave consent.
• Technical data: your IP address, browser type and usage information collected through cookies and similar technologies (see section 5).

3. How we use your data

We use your personal information to:

• respond to your booking request and arrange your Etsy Launch Call;
• send you transactional messages about your booked call, such as confirmations, reminders and rescheduling messages, where you have opted in;
• send you marketing messages about programme updates, free training and promotional offers, where you have opted in;
• respond to enquiries you send us through the contact form;
• provide and improve our coaching programme and educational content;
• maintain records of consent for compliance purposes; and
• comply with our legal and regulatory obligations.

4. Legal basis for processing

Where the UK GDPR and EU GDPR apply, we process your personal data on the following legal bases:

• Consent: for SMS marketing and optional transactional SMS, based on the consent you give through our chat assistant on our booking page. The chat assistant is the only means by which we collect your mobile number and SMS opt-in consent on this website.
• Contract: to take steps at your request before entering into an agreement for our coaching programme, and to deliver it.
• Legitimate interests: to respond to your enquiries, improve our services and maintain records for compliance.
• Legal obligation: where we are required to retain or disclose data by law.

Where US state privacy laws apply, we collect and use personal information as described in this policy, and we do not sell personal information.

5. Cookies

Our website uses cookies and similar technologies to help the site function, to understand how it is used and to improve your experience. You can control or disable cookies through your browser settings. Disabling some cookies may affect how the site works.

6. Data sharing

We do not sell your personal data. We may share your information with service providers who help us operate our business (for example hosting, email delivery and customer messaging), who process data on our behalf and under our instructions. We may also disclose information where required by law.

7. SMS / Text Messaging

We collect your mobile number only when you provide it and opt in to receive text messages. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. You can opt out at any time by replying STOP.

8. Data retention

We keep your personal information only for as long as is necessary for the purposes set out in this policy, including to comply with our legal and regulatory obligations. Consent records are retained as evidence of opt-in for as long as required for compliance.

9. Your rights

Depending on where you live, you may have the right to:

• access the personal data we hold about you;
• request correction of inaccurate data;
• request deletion of your personal data;
• object to or restrict certain processing;
• request data portability; and
• withdraw consent at any time, including by replying STOP to any SMS.

To exercise any of these rights, contact us using the details below.

10. International transfers

Your information may be processed in countries other than your own. Where this happens, we take steps to ensure appropriate safeguards are in place to protect your data.

11. Security

We take reasonable technical and organisational measures to protect your personal information. However, no method of transmission over the internet is completely secure.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will indicate the date of the last update at the top of this page.

13. How to contact us

For details of our SMS practices, please see our SMS Terms & Conditions.